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Experience
Ensure the telemarketing firm you choose has the necessary
experience and has been successful with similar projects. Verify the
telemarketing company provides detailed daily productivity
reports and electronic lead distribution as necessary.
Hiring a telemarketing call center that has experience with your type
of business or a similar business, makes a big difference in
campaign productivity, training cost and agent learning curves.
Good telemarketing companies will have a list of references.
Experience counts, ensure the telemarketing company you hire has
the proper equipment, personnel, and expertise to successfully
drive your telemarketing, call center or direct marketing
campaign!
TC call centers have extensive experience
in multiple industries including; energy, medical, software,
manufacturing, tourism, finance, government and commercial!
Inbound Call Center Tips
Inbound call center processes support - DRTV. print, web, radio,
customer care, catalog, government, medical, insurance
etc.
When setting up
an inbound
call center
program you must
consider the call volume you expect over a given period of time. Call volume must be
estimated (if possible) so that your call center can properly staff for
peak calling periods.
What is the number of calls you expect the call center to
process on a hourly basis? When do you expect the call volume
peak? Do you need 24/7 live agent coverage or will voice mail
for morning follow-up do?
With this knowledge, your call center will
be prepared with
the proper equipment and number of customer service reps to handle the
volume of inbound calls at any given time!
Verify the inbound call center is properly
equipped to quickly answer, route, track and report on every inbound call
processed.
Reports should include, average speed of
answer, average length of call, number of calls per hour, close
rate, response rates etc. Digital recording is a plus if your
center offers this quality verification tool.
Ask for TC client references related to similar projects you are
intending to outsource. Our call centers have the expertise and
highly trained staff your project requires!
TC centers
are ready to professionally engage your call center requirements
in a turn key environment! Contact a consultant today at
330-532-8840.
The Telemarketing Call
Every call center contact must
be professional and respectful while politely delivering your
sales message or general information.
The
telemarketers contact with each prospect needs to be clear,
confident, positive, friendly and precise.
The
telemarketing company representing your business needs to
clearly introduce who is calling, confidently state why they are
calling, positively enforce reason for the call, in a friendly
manner and be precise in the delivery of information or offer.
The Offer - Consider what you are
offering your prospects to grab their attention during the first
15 seconds of every call. Is your marketing approach new and
fresh or is it the same old stale marketing offers they hear
everyday?
You must differentiate your business from your
competitors with unique products and creative marketing offers!
The Close - Always assume the
positive and downplay the negative. Prospect objections need to
be handled in a professional positive manner. Good telemarketing
companies develop frequently asked questions and guides with
objection rebuttals.
Never match wits with your customer or
prospect, always be friendly and helpful as you respond to their
questions or concerns!
National Do Not Call & Additional Telemarketing Call
Center Tips
National Do Not Call Compliance
- National Do Not Call laws prohibit
telemarketing to specific consumer phone numbers registered with
the federal government's Do Not Call Database.
Telemarketing companies are fined heavily ($11,000
per call) if they do not comply.
Experienced telemarketing companies utilize database software to
scrub each and every record against the National Do Not
Call Registry to ensure compliance of the law!
Do not make the
mistake of conducting an in-house campaign from a purchased
directory or database that has not been scrubbed or it could
cost you dearly.
Quality Control and 3rd Party
Verification - High quality telemarketing companies
have quality control systems in place before the call, during the call
and after completion of the call. Proper agent training, call
monitoring and 3rd party verification are just some of the tools
used by telemarketing services agencies.
24/7 and Overflow Support -
Call center outsourcing can assist a business in handling
spikes in call volume during peak calling seasons or extend a
businesses normal operation hours to 24 hours a day, seven days
a week!
In-House vs. Outsourcing
-
Without question it is more cost effective to outsource your
call center program to a proven vendor than performing the same
services using your internal staff! On average it will cost
twice as much to run a call center campaign using your own
facilities, personnel, equipment, hardware, software, Telecom and management services.
Need additional information? Contact a TC telemarketing services
executive today at 330.532.8840.
Telemarketing Consultants Teleservices
Essentials
Essential #1
Start with the best data you can get!
List Selection - The old
saying is true, "garbage in equals garbage out" An accurate
reliable list is a must.
Our consultants have
relationships with the most reliable and affordable list
companies in the industry.
Essential #2
Hire the right type of telemarketing company for
the job!
Telemarketing Firm Selection
- Telemarketing companies specialize in different types of
calling; inbound, outbound, sales, lead generation and research.
TCs' experts analyze your telemarketing requirements and
recommend the appropriate telemarketing center, even if it is
not ours!
Essential #3
Have
quality control systems and processes in
place!
Quality Control
- Quality control is essential to the success of your
project.
Every successful telemarketing program includes quality
control systems and processes. Tools such as full digital recording,
live call monitoring
and third party verification are essential to your telemarketing
programs success.
Essential #4
Proper scripting with call to action!
Script Development - A
properly crafted script is essential to your telemarketing
programs success. Is there a call to action? A motivating
factor?
TCs' scripting experts can craft a script to get past
the gate keepers, generate leads or get that critical sale!.
Call us for a free scripting analysis and quote.
TCs'
consultants have developed hundreds of effective scripts for
literally every industry. Our extensive scripting and
telemarketing experience will benefit your companies bottom line!
Essential #5
Utilize the
proper dialers for maximum ROI!
Dialers - Having the proper
dialers not only increases call production but also increases
campaign efficiency!
Our consultants' will show
you how you can increase the effectiveness of your telemarketing
campaign utilizing in-house or web based auto-dialers to
increase productivity!
Essential #6
Daily detailed reporting!
Reporting
- Daily reporting is a must for managing the
progress of your telemarketing campaign. Our call center
partners thrive on providing you with timely, up-to-date
detailed data on every call. Daily reports can be emailed or
faxed. Tracking the results of every dial is critical!
Essential #7 Proper
agent training and proficiency testing!
Pre-Call Training and Testing
- Proper agent training is essential to your programs success.
Testing agent knowledge on every element of your customers
product or service is essential to minimizing mistakes before your
campaign goes live.
TCs' telemarketing centers provide extensive
agent training and proficiency testing to ensure agent
effectiveness and
general product knowledge.
TC centers
are ready to professionally engage your call center requirements
in a turn key environment! Contact a consultant today at
330-532-8840.
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